Innovative Leisure enjoys further sales success following UK trade show

Tue 12th May 2009

Following its participation at the UK’s Leisure Industry Week trade show in September 2008, Innovative Leisure has revealed it has confirmed a number of sales as a direct result of inquiries taken at the event.

The company, which specialises in the supply of interactive family attractions, once again had one of the largest stand spaces in the Family Attractions section of LIW, which featured two new products and two well established attractions.

The new products included DigiWall, a climbing wall brought to life with handholds that light up and allow climbers to play a wide range of software based games, and an example of the company's modular climbing panels with individual belay, which can be put together to form a climbing wall to suit a variety of sizes and requirements. Also on display was a Coconut Tree Climb and a fold-up version of the Water Wars water balloon game and as Managing Director Phil Pickersgill explained, he has been very satisfied with the results of the event.

"We always have very busy trade shows with lots of activity on our stands and last year's LIW was no exception. The number of inquiries we received there was up 15 per cent on the previous year and we were very pleased to see a complete spread of people from all types of venue and organisation, including schools, parks, local councils and many more. And our latest product, DigiWall, which we officially launched to the UK market at the show, was very well received by all the different sectors."

Among the sales concluded since the show have been that of a Coconut Tree Climb to Butlins Minehead, purchased specifically to help build secondary spend at the venue.

"Butlins is a big entertainment company who we've seen at LIW for several years," Pickersgill notes. "We saw them again at the 2008 show and I visited them shortly afterwards when they placed the order. They want to 'come out fighting' for the new year against the current credit crunch and I'm sure the Coconut Tree Climb will help them do this."

Other orders placed as a direct result of Innovative Leisure's attendance at LIW 2008 include one for a static climbing tower to a holiday resort on the south coast, in addition to a mobile climbing tower to a large corporate entertainment company in the north east.

And following the official UK launch of DigiWall at the show, a successful trial of the attraction has taken place at the Royal Naval dock yards in Portsmouth, with another example of the product being opened at The Warehouse climbing centre in Gloucester.

 

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